Designing MOCA’s Motion Identity

First motion identity in 20 years
Timeline
2 weeks
Company
MOCA Museum
My Role
Motion Designer
Team

Independent

[Delivery]

For MOCA’s 20th anniversary, I created the museum’s first motion identity, evolving the logo into a more adaptable and expressive brand system.

Inspired by fireworks, expanding light forms connect past and future, while a red-to-white transition preserves its signature color and marks a new chapter.

Thanks for reading.

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